Careers & Marketing

So many musicians can write and play life-altering music, but nobody hears it. Don’t condemn your songs to obscurity. Use the articles below to help spread the good word about your own or your client’s records. In combination with our other columns, you and your artists are on their way to the top of the charts.

       

How to Create a Music Marketing Plan Like a Pro

Updated: Careers & Marketing
how to create a music marketing plan like a pro

I won't sugarcoat it, not even a little bit: the music business is hard. Exceptionally hard. But since the rewards for those who make it to the top are stupendous, it's only fitting that climb itself be difficult. This, of course, isn't news to you. Even the most starry-eyed musicians understand that making it as a professional artist requires talent, dedication, and more than a […]

How to Build Your Reputation as a Beat Producer

Updated: Careers & Marketing
beat producer reputation

There are as many worthless lyricists out there as there are people pumping out horrid beats in their bedrooms and filling up SoundCloud and YouTube. Let them work together. You are the one high quality producer out of the thousand that has any lick of musical talent. The problem is that nobody knows you're there. They don't make their way to your music profiles to […]

Go Global! Distribute Your Music Online

Updated: Careers & Marketing

Most musicians want an audience, and many people would love to hear their music (if only they knew it existed). Classically, that's where music distribution came into play, but in the new millennium, that means digital distribution across the internet. Let's look at reasons every musician should be distributing music online. Online distribution is easy to do: It's shockingly affordable It can make you money […]

The Best Music Business Schools & Colleges to Launch Your Career

Updated: Careers & Marketing
music business schools

Lots of musicians take a strange path through this life of musical hardship. While they work their craft and attempt to gain exposure they fund their low income lifestyle by waiting tables and other measly day jobs.  That's not a judgement statement.  You've got to do what you've got to do and are willing to do. But why not play on easy mode and work […]

Music Business Jobs & Careers - Get Paid Doing What You Love!

Updated: Careers & Marketing
music business careers

Just because other people sell out to some corporation and are willing to hate their life for the off-chance they might retire one day doesn't mean we have to live like that. You can put off what you love until you're too old to do it, or you can live for the present.  Of course you'll need to be responsible enough to consider the future […]

Music Business Degree - Major & Masters to Industry Career

Updated: Careers & Marketing
music business major

Have you ever wondered why musicians will hit the big time and immediately start their own record label?  They begin to arrange and market their own tours, hire a team to run their merchandise booths, and focus on the business itself as opposed to the art.  Why? Because trends come and go within the industry, but the industry stays the same.  And if you want […]

Anticipate Success: Make Marketing Easier With These 8 Music Production Tips

Updated: Careers & Marketing
8 production tips

Imagine this scenario.  You or your band release an EP of six tracks and three of them are awesome. You've printed CD labels and slip covers into those thin jewel cases and started handing them out to friends.  One of your friends went the corporate route and ended up playing your music in the car with a wealthy businessman on their lunch break. It just […]

Music Industry Artist Networking & Branding Basics

Updated: Careers & Marketing
music business branding

We all believe that success in the music industry should be based on musical skill of some sort, whether that's songwriting, technical playing prowess, or some other talent.  But unfortunately the industry has been taken over by businessmen who have their sights set on one goal... profit. This means that these record executives, A&R scouts, and anyone else looking to turn a buck or two […]

Audiocoin: The Cryptocurrency of the Digital Music Market

Updated: Careers & Marketing
audiocoin

With the advent of the internet, and then easily performed micro-transactions, things have slowly begun to change for artists. It could be said that it all began with crowd-funding, where fans could pre-fund any venture and be promised an array of rewards such as inclusion in the thank you notes, special editions of the product, or even creative input. In our case, die hard fans […]